Special Project

Liao Xuange

>>>Outstanding Private Entrepreneur<<<

“The sun and moon suddenly do not immerse, spring and autumn their turn,” In the blink of an eye, it is 2024, and Liao Xuange and Hongbo Group have gone through 36 years of ups and downs. Today's Hongbo Group has become one of the representatives of large-scale and modernized national enterprises in the domestic roofing building materials industry.

Although the company has achieved some development, Liao Xuange and his company are still not satisfied with this. In recent years, they are still striving to climb new peaks...

A New Revolution in the Context of the Times

In recent years, the global situation has been turbulent, economic development has faced major challenges, and various instabilities have repeatedly filled the air, and the development of various industries is still fraught with difficulties. Most of Foshan's manufacturing industries are related to the real estate industry, but with the downturn of the real estate industry, market shrinkage, and overcapacity... Therefore, most of Foshan's manufacturing industries are surviving in the cracks.

In the face of the unfavorable global economic environment, Liao Xuange and his company did not lose their composure. He recognized the situation, realized that he could no longer do things with traditional thinking, and that the market was not static. Therefore, business leaders can only boldly change their business approach and innovate their products to withstand the test of the macro environment and adapt to the new trends in market development. He has always kept pace with the changes in the technological industry and boldly explored innovation, "What the times need, what we develop".

Since 1997, the state has put forward the "China Bright Project" and began to use the solar energy industry as poverty alleviation work; in 2002, the state further put forward the "Electrification to the Countryside Project", and distributed photovoltaic power generation began to take the stage of history; in the following years, with a series of policy support, the photovoltaic industry has developed rapidly.

Taking advantage of this favorable wind, photovoltaic roof tiles were born. At the beginning, the advent of this product subverted many people's imagination of roof tiles. As time goes by, the first generation of photovoltaic roof tiles gradually exposed many problems. For a long time, photovoltaic roof tiles have focused on the installation of photovoltaic panels on steel structure roof tiles. But after more than ten years of installation, the roof tiles began to leak and rust, which caused headaches for many people.

The lack of high-efficiency and high-quality traditional steel structure roof tiles is no longer suitable for the development trend of today's photovoltaic industry. In order to adapt to the development trend of the industry, the revolution to solve the shortcomings and improve the performance of photovoltaic roof tiles is imminent!

Never Stop Innovating Products

Aware of this, Liao Xuange also made up his mind to solve the shortcomings of installing photovoltaic panels on roof tiles and solve problems for customers! After careful analysis, he and his team began to continuously research, innovate, and improve. During that time, many employees saw the chairman frequently entering and leaving workshops and laboratories, discussing technical problems and debugging various equipment with workers and technicians to ensure that products were refined.

After unremitting efforts, in 2023, Funeng photovoltaic integrated tile 1.0 was launched, combining the photovoltaic power generation system with the building structure, not only integrating with the building in appearance, but also demonstrating its excellent performance in function.

In terms of product innovation, Funeng photovoltaic integrated tile 1.0 has patented "fast installation structure" and "trackless design", which can cover the roof tiles with photovoltaic panels without tracks. When installing tiles, it can be completed with "one buckle and one press", and the construction speed is twice as fast as before. When installing photovoltaic components, it can be completed with "one buckle and one lock", and the construction speed is twice as fast as before, and the installed capacity is increased by 30% under the same area.

In terms of solving shortcomings, Funeng photovoltaic integrated tile 1.0 adopts a special "dovetail groove" design, which makes the tile surface more rigid and has a larger support surface with the photovoltaic panel, ensuring that the photovoltaic panel will not be deformed; at the same time, improvements have been made in the raw materials of the panels. The colored steel plates are used more frequently, but this kind of plate will corrode and pierce holes in 3-5 years in the corrosive industry. In response to the problem of corrosion resistance of traditional plates, Hongbo Group uses high-temperature melt-plastic and chemically cross-linked, dense and hard Fu-plastic anti-corrosion plates as new plates, pushing China's traditional colored steel plate industry into the 2.0 era. The application of new photovoltaic panel materials allows aluminum-magnesium-zinc plates and zinc-aluminum-magnesium plates to fully exert the excellent performance of various elements, making the corrosion resistance of the plates even better and the service life longer!

To make the photovoltaic panel perform better, it is necessary to not only work on roof tiles, but also to do enough "homework" in various accessories. Therefore, the research and development of a series of photovoltaic-related supporting facilities has also kept up. The high-strength corrosion-resistant C-type plastic steel anti-corrosion purlins made by immersion plating technology have a service life that is already comparable to the service life of photovoltaic panels; the heavy photovoltaic brackets that solve the problem of water leakage and the dust remover that effectively removes dust from photovoltaic panels have also really solved the pain points of photovoltaic roof tiles!

Although Funeng photovoltaic integrated tile 1.0 has achieved certain achievements, Liao Xuange deeply understands that he cannot always be immersed in the results of this moment. Only by continuously improving and improving product performance can we remain invincible in today's increasingly "involved" market. Therefore, he attaches great importance to product innovation, function expansion, and performance improvement, and works tirelessly.

For the launch of Funeng photovoltaic integrated tile 2.0, Liao Xuange often personally travels to various places for field research, inspecting various factories and construction sites, and understanding the characteristics of various industries. "Addressing new problems and proposing new countermeasures", Liao Xuange has obtained rich research information for the research and development and production of Funeng photovoltaic integrated tile 2.0 through field research across the country.

Finally, Funeng photovoltaic integrated tile 2.0 - Interlocking Funeng photovoltaic integrated tile was launched and put into production in the second half of 2024. The brand-new tile design and targeted technological breakthroughs make the interlocking Funeng photovoltaic integrated tile more advantageous in the market. Looking forward to 2025, Hongbo has the confidence to establish a foothold and the expectation to grow.

The launch of Funeng photovoltaic integrated tile 2.0 has also put the research and development of 3.0 on the agenda. "A sunken ship lies beside a thousand sailing boats, and ten thousand spring trees grow in front of a diseased one." Liao Xuange deeply knows that the development of photovoltaic integrated tiles cannot be limited to this, so he must strike while the iron is hot, and only innovation can create new paths and new development. From metal photovoltaic tiles to plastic photovoltaic tiles, more and more types of photovoltaic roof tiles are emerging, and technology is constantly innovating, repeatedly refreshing many people's stereotypes about plastic tiles.

Meanwhile, while ensuring improvements in various product performance aspects, the cost of metal and plastic photovoltaic integrated tiles has been significantly reduced compared to ordinary color-coated steel tiles, resulting in significant economic benefits for photovoltaic tiles.

Faced with increasingly fierce competition in the industry, some companies have shortcomings such as "counterfeit and inferior products," "copying wars," and "price wars." Liao Xuango also stated his position on this: "We don't engage in price wars; we fight quality wars!" Regardless of the market environment, Hongbo Group always adheres to the business philosophy of "quality, brand, and integrity" and always upholds the business philosophy of "professionalism, integrity, innovation, and win-win."

Hongbo Group insists on strictly controlling product quality from multiple perspectives, including technology, production, and raw material procurement. It also relies on its bold and innovative spirit to create a series of professional solutions for anti-corrosion products for photovoltaic roof tiles, truly solving problems for the photovoltaic roof tile industry and continuously leading industry innovation and high-quality development.

Boldly embrace new things, and the future will be bright.

Perhaps accepting the birth of new things requires a process. When photovoltaic integrated tiles were first developed, many people did not understand the product, leading to many customer questions. However, Liao Xuango was also very patient. For customers or employees unfamiliar with the products, he always insisted on patiently explaining and guiding them, using vivid methods to introduce the products, allowing various products to be better popularized and thus gaining popularity. Liao Xuango's patience has enabled more employees and customers to further spread the products and increase their influence.

Today's new media industry is developing rapidly, and Liao Xuango also deeply realizes that if new media is used to promote corporate Culture and products, the group will have the opportunity to gain more exposure, and its influence will also greatly increase.

Therefore, Liao Xuango took the lead in setting up his own social media account (Hongbo Group (Photovoltaic Tile Brother)), using new media short videos to popularize knowledge about roof tiles, home appliance panels, building materials, and other industries. "Photovoltaic Tile Brother" not only boosted the company's products but also attracted many fans. He also encouraged employees to participate in the company's new media matrix construction, hoping that everyone could lend a hand in promoting the company. Influenced by this, many employees began to actively mobilize their imagination, editing creative short videos for release and receiving continuous positive feedback.

At the same time, Liao Xuango has always encouraged company employees to emancipate their minds and boldly innovate. Under the current national background of vigorously promoting high-quality, high-efficiency, and high-tech new productive forces, if we can break free from the shackles of traditional thinking, boldly use new technologies, proactively put forward new ideas, and promote self-reliance and self-improvement, we can break through development bottlenecks and surge forward in the torrent of the current market!

Although the current development situation is still difficult, difficulties are only temporary, and the future is still bright! As long as everyone builds confidence, works together, and looks forward together, we can definitely overcome difficulties!

Unwavering enthusiasm, unchanged original aspiration.

"The road is long and arduous, I will search high and low." With this persistence in researching roof tiles, Liao Xuango has remained dedicated for over 30 years! Liao Xuango has always been grounded in practice, understanding market needs, keeping up with the times, continuously developing roof tiles that satisfy the public, wholeheartedly inheriting the spirit of craftsmanship, and striving to create greater value for society! Pushing the industry towards continuous perfection!

At the age of sixty, Liao Xuango remains enthusiastic, calm, and innovative, with no trace of fatigue on his face. He uses diligent persistence to achieve success. Looking to the future, Liao Xuango, with his original aspiration, continues to lead Hongbo Group on a great path, striving to become a world-class roof tile brand!